Senior PR Executive | Earned Media & Media Relations - Healthcare
Hyderabad, Telangana, India
Full Time
Entry Level
Job Role: Senior PR Executive | Earned Media & Media Relations - Healthcare
Location: Hyderabad, Telangana
Company: Harmony United Medsolutions Pvt. Ltd.
About Us:
Harmony United Medsolutions Pvt. Ltd. (HUMS) is a dynamic and innovative company dedicated to transforming the healthcare industry. With nine years of experience, we specialize in delivering end-to-end healthcare management services, including medical billing, accounts receivable management, and other critical healthcare operations.
We support Harmony United Psychiatric Care, a US-based healthcare organization. At HUMS, we are driven by excellence, innovation, and continuous growth as we expand our footprint in the healthcare sector.
Position Overview:
The Senior PR Executive – Earned Media & Media Relations will lead the day-to-day execution of public relations and earned media initiatives that increase brand visibility and strengthen the organization’s reputation within the behavioral health and healthcare industry.
This is a hands-on public relations and media relations role focused on proactive media pitching, journalist outreach, healthcare storytelling, press material development, thought leadership opportunities, and securing consistent earned media coverage.
The ideal candidate is a proactive PR professional and strong writer with demonstrated experience developing compelling story angles, pitching journalists, building media relationships, and securing meaningful press coverage. This role requires someone who can independently manage multiple media opportunities from initial idea and pitch development through follow-up, placement, and reporting.
Responsibilities:
Earned Media Outreach
PR Content Development & Thought Leadership
Media Relations & Placement Management
Media Opportunity Platforms
Reporting & Optimization
Diversity, Equality & Inclusion:
At HUMS, we are committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds regardless of gender, race, ethnicity, religion, disability, age, or orientation. We believe diversity strengthens innovation and organizational success.
Benefits:
Application Process:
Interested candidates should submit their updated resume along with a cover letter highlighting relevant experience and suitability for the role.
📧 Email: [email protected]
Location: Hyderabad, Telangana
Company: Harmony United Medsolutions Pvt. Ltd.
Harmony United Medsolutions Pvt. Ltd. (HUMS) is a dynamic and innovative company dedicated to transforming the healthcare industry. With nine years of experience, we specialize in delivering end-to-end healthcare management services, including medical billing, accounts receivable management, and other critical healthcare operations.
We support Harmony United Psychiatric Care, a US-based healthcare organization. At HUMS, we are driven by excellence, innovation, and continuous growth as we expand our footprint in the healthcare sector.
The Senior PR Executive – Earned Media & Media Relations will lead the day-to-day execution of public relations and earned media initiatives that increase brand visibility and strengthen the organization’s reputation within the behavioral health and healthcare industry.
This is a hands-on public relations and media relations role focused on proactive media pitching, journalist outreach, healthcare storytelling, press material development, thought leadership opportunities, and securing consistent earned media coverage.
The ideal candidate is a proactive PR professional and strong writer with demonstrated experience developing compelling story angles, pitching journalists, building media relationships, and securing meaningful press coverage. This role requires someone who can independently manage multiple media opportunities from initial idea and pitch development through follow-up, placement, and reporting.
Earned Media Outreach
- Identify, develop, and pursue earned media opportunities related to:
- New healthcare service launches, including TMS Therapy and Group Therapy
- New clinic openings and market expansions
- Mental health and healthcare awareness campaigns and events
- Behavioral health trends, timely news opportunities, and relevant healthcare topics
- Develop and maintain targeted media lists across local, regional, national, healthcare, and trade media
- Develop compelling story angles and proactively pitch journalists, reporters, editors, and producers via email, phone, and digital platforms
- Conduct consistent media follow-up to secure meaningful earned media coverage and press placements
PR Content Development & Thought Leadership
- Write and develop press materials, including press releases, media advisories, pitch emails, story angles, executive talking points, and media responses
- Develop digital press kits, including fact sheets, leadership and provider bios, images, and other media assets
- Identify thought leadership opportunities that position executives and behavioral health providers as expert media sources
- Collaborate with internal stakeholders to gather accurate information, develop compelling leadership and clinical quotes, and ensure messaging aligns with brand and compliance standards
Media Relations & Placement Management
- Build and maintain relationships with journalists, reporters, editors, producers, and healthcare media contacts
- Coordinate interviews, media inquiries, and other press opportunities
- Prepare executives, clinical leaders, and providers for media interviews as needed
- Track and confirm media placements and monitor the accuracy of published coverage
- Maintain organized records of media outreach, responses, opportunities, and coverage
Media Opportunity Platforms
- Actively monitor and respond to journalist and media opportunities through platforms such as Qwoted and HARO
- Identify relevant journalist queries and position Harmony United executives and behavioral health providers as expert sources
- Draft and submit timely, high-quality media responses
Reporting & Optimization
- Track earned media coverage, press placements, and outreach performance
- Monitor media outreach effectiveness and identify opportunities to improve pitching strategies
- Provide regular reporting on media outreach, journalist engagement, placements, and PR opportunities
- Maintain visibility into active pitches and follow-up opportunities
•
Requirements:- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field
- 3–5+ years of hands-on experience in public relations, earned media, media relations, or healthcare communications
- Demonstrated success pitching journalists and securing earned media coverage or press placements
- Excellent PR writing, storytelling, editing, and verbal communication skills
- Experience writing press releases, media pitches, media advisories, and other public relations materials
- Experience developing and maintaining relationships with journalists, reporters, editors, and/or producers
- Experience with healthcare, behavioral health, lifestyle, consumer, or regulated industries preferred
- Familiarity with media relations and journalist sourcing platforms such as Qwoted and HARO is a plus
- Strong project management, organizational, and follow-up skills
- Ability to independently manage multiple media pitches, opportunities, and deadlines in a fast-paced environment
•
Preferred Experience:- Experience in healthcare PR, behavioral health communications, mental health communications, or healthcare media relations
- Experience supporting multi-location, growth-stage, or expanding healthcare organizations
- Existing relationships with journalists, healthcare media, or regional/national media contacts
- Experience developing executive or clinical thought leadership opportunities
- Experience securing local, regional, national, and/or healthcare trade media coverage
•
Diversity, Equality & Inclusion:
At HUMS, we are committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds regardless of gender, race, ethnicity, religion, disability, age, or orientation. We believe diversity strengthens innovation and organizational success.
- Competitive salary (including EPF and PS)
- Health insurance
- Four-day work week (Monday–Thursday)
- Career growth and professional development opportunities
- Additional benefits such as food and cab drop facilities
Interested candidates should submit their updated resume along with a cover letter highlighting relevant experience and suitability for the role.
📧 Email: [email protected]
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